Resume

About me

Hi, I'm Jarad.

I was a Melbourne based Manager of Marketing, Membership & Communications for a non-profit Association. For over six years, I kept locksmiths in-check, informed and in-business.

I'm currently working part time with ECAL - a calendar marketing platform where I'm involved in web management, content production, visual production and account management, along with involvement with my own small web & creative services business Eve Concepts.

I have been employed in marketing, communication, web & internet based roles, held web-based management positions in Government and non-profit sectors whilst continuing to learn & improve my skillset in creative services away from the workplace.

I have a strong interest in technology, web design, social media, creative services & sport! I'm always keen to learn about new tools, design elements, trends and programs to improve my capabilities. I have a broad skillset, that's just not limited to being creative. I can manage small or large teams and confident in a wide range of business practices.

An online resume you ask? Why tell someone what you have to offer when you can show it. It also allows you to learn a little bit more about me.

Work Experience
NOV 2016
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PRESENT

ECAL

Marketing & Content Producer (Part-Time)

ECAL is a dynamic team of data-driven marketers, designers, and tech geniuses, setting the global standard for calendar marketing. We invented this market, to help change the way people interact with their favourite brands.
FEB 2013
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PRESENT

eve concepts

Manager

Eve Concepts provides solutions that add value to businesses including website creation, logo design, invitation design, e-news and html email development, Social media advice & promotion and marketing materials.

Projects

Active Escapes, Active Bottle & Active Studio - website design & maintenance, imagery, e-commerce (shopify), packaging design & marekting collateral.

Building Brands - Event(s) & Brand(s) Logo design, marketing collateral, promotional materials

Tixstar - web & social media imagery

Dekstars Personal Training - branding, website design & maintenance, social media imagery & logo design

Mishy Moos Candle Co. - branding, website design (e-commerce), social media imagery & logo design

Running Fit Box - website design & maintenance, social media imagery & logo design

Design & implementation of marketing & social media programs for the Australian Luggage Co & Bags Only stores (websites, email marketing, facebook, pinterest & instagram).

Sport Creative - ongoing support with marketing, edm's, e-newsletters (ZOHO) promotional materials for several events including All in For Charity Poker Tournament, Celebrity 20Twenty, Sport Creative Corporate Golf

St Kevin’s Old Boys Football Club - website, communications, print & digital materials and social media manager (10 years).
JUNE 2013
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MARCH 2016

master locksmiths association

Manager: Marketing, Membership & Communications

Marketing responsibility added to current management portfolio with a focus on creatively maximising exposure of the MLA brand (both traditionally & digitally), products and member locksmith services to the public.

Achievements

Implemented social media presence for the Association on Facebook, Twitter & LinkedIn to assist in communication of key messages to members, trade partners & community.

Creation of Lockey Smith - the public face of the Association and who 'communicates' with members and the public.

Management and execution of the Association's Apprentice of the Year Award. This award is held across Australia and New Zealand for eligible apprentices.

MLA website - #1 locksmith website with search function

Achieved first page google ranking and 137,798 page views for 2015

Development and use of video to further promote the MLA and services of its members.
MARCH 2010
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JUNE 2013

master locksmiths association

Manager: Membership, Communications & IT

Employed to advance the Association in a number of key areas including communication, membership management & engagement, event management and Internet Technology. A small team of two allows for hands on involvement in a number of areas including finance management, events, design, product development, delivery of training, branch meetings & more.

Achievements

Oversaw redesign & implementation of new public and member only websites providing members and the public with improved locksmith search facility, information, database, online payment gateway & resource library.

Implemented electronic methods to communicate with members, trade partners & key stakeholders (MLA e-news). 50% average open rate across all member e-news campaigns.

Improved & expanded member services and delivery along with the recreation of the MLA database and how we capture information

Successfully promoted, organised and delivered conferences on the Gold Coast, Tasmania, Adelaide, Rotorua (x 2), Wellington & Sunshine Coast (x2). This also includes presenting training sessions on Marketing, Social Media and Information Technology.
Sept 2008
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March 2010

Department of Sustainability & Environment

Internet Manager

Promoted to Internet Manager with increased responsibility and ownership of the Departments external website along with providing assistance and expertise to additional Government Departments when required.

Achievements

Review and restructure of website content and information architecture.

Design and population of new Climate Change website.

Implemented the live coverage of events online, including live video streaming and live chat / blogging.
Sept 2007
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Sept 2008

Department of Sustainability & Environment

Web Publishing Officer

Responsible for the coordination and management of the Departments external website. The website contained over 3000 pages with divisions across the department responsible for the creation of content.

Achievements

Creation, organisation and publishing of content to the external website ensuring web standards and DSE publishing guidelines are maintained.

Track and record statistical information (SEO) to improve functionality and usability of site.

Review content, structure and provide advice and recommendations to content owners, managers and divisional management.

Creative & design services.
Education
1998
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2003

Victoria University of Technology

Bachelor Business Management & Bachelor Sports Administration
1992
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1997

Essendon Keilor College

Year 7 - Year 12